Mid-market RevOps, Findhelp interview, and new hires

Over the past 2 months, I’ve had calls and listened to interviews of over 50 mid-market and SME leaders around GTM efficiency, RevOps targeting, FP&A forecasting and alignment, quota attainment, and redefining MQL/SQL, current benchmarks for CPMs and CAC paybacks (and more).

The space is booming - and most of what DevriX does nowadays is a form of:

• GTM efficiency retainer modelling - from audit to restructuring with support and ongoing evolution

• Post-Merger Integration for M&A and private equities consolidating businesses

• Q3-Q4 active RevOps retainers on bridging the gap between the core marketing, sales, and CX functions, with a source of truth that guides the way

• FinOps deep dives, data pipelines, P&L automation and alerting, and alignment with other revenue leaders

A $15K monthly retainer brought in $3M in additional revenue over the past 12 months, and one of our largest plans is already a multiple of this, with several other success stories in private equity, hosting, and franchise networks. We’ve opened up 5 new roles to fill in additional execution capacity and I’m excited to keep augmenting with systems integration and now AI-augmented agentic solutions in addition to deterministic workflows.

Findhelp connects people to help and delivers social impact with tech

One of our success stories is Findhelp, the top-rated social care technology platform.

I recorded a new episode for my podcast together with Aly Wheeler, Senior Product Market Manager, going over the power of their Closed Loop Referrals, heartwarming stories with real people (delivering massive impact), leveraging data & KLAS for B2B growth, their B-Corp certification and more here:

Findhelp reached out near the end of 2023, and we’ve gone through several launches together on the WordPress and HubSpot fronts + systems and networking, supporting multiple initiatives for the core product and marketing teams.

Being involved in a social care ecosystem is one of the best possible ways to invest your professional vocation. Revenue can be sourced in a myriad of ways, but a direct contribution to the leading platform powering 950k+ programs nationwide across all 50 states plus 50 million platform users is an honor, and sharing their story is a great way to contribute back to society.

Staffing in our Sofia HQ

The core transformation and unlocking more success stories leads to high-scale restructuring and opening up new roles in the process.

Multiple jobs are now open for our office in Sofia, Bulgaria, available on LinkedIn: https://www.linkedin.com/company/devrix/jobs/

We’re expanding in engineering, business development, account management, marketing - and open to strong and talented candidates in different niche areas as well.

Warm recommendations are always welcome - while these roles are not global, our HQ is the core focus over the next 12 months before we consider new centers or talent in our NYC hub down the line.

Here’s to a calm but progressive August ahead,

Mario

📚️ Books I read this month (mostly flat, binging some revenue/finops podcasts)

• Ray Dalio’s “How Countries Go Broke: The Big Cycle” (45% in)

• Hooked - on habits and cues and product alignment (50% in)

• “Nuclear War” by Annie Jacobsen - a detailed intelligence brief of what happens if things really turn to the worst (30% in)

• “The Sweaty Startup” by Nick Hueber (10% in)

• “Revenue Architecture” by Jacco van der Kooij (40% in)

🧑‍💼 Modern agents fail in simple tasks - here’s how ChatGPT’s latest Agent is struggling with basic sheet tasks.

🕴️ How vibe coding performs in B2B - my analysis based on 20VC and SaaStr stories around some of the latest announcements in vibe coding apps, Replit’s case deleting a database, Windsurf’s acquisition, Lovable’s “build a competitor in a day” videos, and other caveats in production-grade product outputs.

💻️ The integrations Salesforce Architects need - a snapshot I took from the latest Salesforce Ben study on architect integrations that top leaders plug into their Salesforce instances. It’s an intriguing list worth studying - and here’s the full report.

🔖 Simplify enterprise data quality. Explore the top solutions for MDM to improve governance, automate accuracy, and reduce compliance risk.

🔖 Stop churn before it starts. Use this churn prevention playbook to improve LTV and stop silent drop-off.

🔖 Vet AI vendors thoroughly. Ask these security due diligence questions before buying AI tools.

🔖 Stop spoofed emails early. Understand how SPF, DKIM, and DMARC improve inbox protection and brand trust.

🔖 Align revenue teams. Follow this team alignment playbook to drive better pipeline and efficiency.

🔖 Establish cloud access controls. This step-by-step guide shows how to design RBAC systems that scale securely.

🔖 Scale remarketing across devices. Improve performance with tools for cross-device retargeting and CRM integration.

🔖 Cut training costs at scale. These AI learning strategies boost engagement and adjust to learner needs.

🔖 Fuel habits with science. Use these ten motivation strategies to upgrade focus and follow-through.

🔖 Reclaim decision-making clarity. This strategic breakdown outlines five key traps that stall progress.

📰 High stakes across the Atlantic. The EU strikes a trade deal to avoid Trump’s 30% tariffs and secure market access in the EU-U.S. agreement.

📰 The AI blueprint changing U.S. competitiveness. The White House issues an AI playbook to expand infrastructure and streamline tech leadership via AI Playbook.

📰 Strategic shakeup at Tamboran. Tamboran names board chair Dick Stoneburner interim CEO to drive Beetaloo Basin operations expansion in a leadership transition.

📰 Microsoft embraces agentic AI. Microsoft Edge adds Copilot Mode for hands-free browsing and cross-tab task automation with Copilot Mode.

📰 Crypto just got borderless. PayPal cuts crypto transaction fees by nearly 90% for cross-border payments across 100+ wallets via Pay With Crypto.

📰 AI is changing B2B sales. Buying platforms adopt AI for instant responses and transparent pricing to meet modern buyer expectations using AI tools.

📰 Fleet scaling meets market entry. Waymo partners with Avis to leverage fleet management skills for its Dallas robotaxi expansion plan.

📰 Valley influence faces a political shift. Silicon Valley sees a pivot to private tactics as D.C. scrutiny intensifies in Silicon Valley’s political sway.

📰 Tariffs shift cross-border retail dynamics. Shein faces up to 68% price increases in the U.S. after de minimis exemption ends amid Trump’s tariff changes.

📰 Invest in the next chapter of industrial automation. Apera AI raises Series A funding to scale its 4D Vision platform with triple revenue growth through an oversubscribed Series A.

📰 Walmart’s AI bet is a wake-up call. Walmart deploys super-agents to automate operations and elevate customer engagement as an AI-focused platform.

📰 Meta’s AI ad engine: power and peril. Meta’s generative ad tools boost ROAS but raise transparency and control concerns in its AI ad strategy.

📰 Design as a growth engine. Rethink launches a new design practice to boost brand building across North America through design-led brand building.

Let’s see the latest offers from Flippa. Don’t forget to sign up for their newsletter for daily/weekly/monthly offers like these.

Automated D2C Home Decor Business: A D2C Shopify brand specializing in handcrafted home décor with automated fulfillment and minimal owner involvement. Generates over 277K annual page views and operates efficiently with remote management and 0% refund rate - selling for $127,275.

High-Profit Designer Education Site: An educational platform offering web design workshops, courses, and resources to help Squarespace businesses scale to six figures. Holds a respected IP with cult status in the web design niche and strong potential for global growth - priced at $195,000.

Affordable Premium Watch Business: An 8-year-old Shopify brand selling premium watches at an affordable price. Generates 32.3K monthly page views with a strong base of 120K active email subscribers and an 18 authority score. Maintains a 0% refund rate across all orders - asking price is $250,000.

Personalized Sports Merchandise Store: A 5-year-old, print-on-demand Shopify store specializing in customized sports gifts for both B2B and B2C markets. Operates with a lean, scalable product framework across multiple sports segments. Boasts 50K active email subscribers and a 4.5-star customer rating - available for $586,660.

Profitable iOS Fitness App: A 9-year-old iOS app that tracks and analyzes fitness activity, boasting 1.5M registered users and 28K active paying subscribers. Generates 150K downloads per month with a strong 4.6-star app rating - selling for $1,750,000.

AI-powered Presentation Template SaaS: An 11-year-old SaaS offering 45,000+ premium, editable templates for PowerPoint, Google Slides, and Keynote. Generates revenue through a high-margin subscription model and has a 290K active email list. Achieved 10.2M page views in the last year with a 44 authority score - priced at $2,899,999.

Need My Help?

Keeping myself busy - here are the main projects I focus on:

🌐 Scaling enterprises on top of WordPress? DevriX provides martech retainers to SMEs, publishers, eCommerce, SaaS, and more. Our plans start from $1,200/mo to $40K/mo and we manage high-traffic platforms (hundreds of millions of monthly views), B2B SaaS apps, partnership management solutions, supporting $10M - $250M businesses with scalability, custom funnels, CRO, big data augmentation, AI-driven processes, HubSpot workflows, programmatic SEO - and everything a modern business requires in digital in 2025.

🚀 Work 1:1 with me? At Growth Shuttle, I run two popular plans: Async Advisory ($1,800/mo) for $3M - $30M founders and executive teams and the smaller Strategic Growth Circle ($497/mo) for $100K - $500K entrepreneurs, agency founders, scale ups.

🌠 Feature your business across the community? The B2B Ecosystem includes this newsletter and 40 other digital properties (directories, newsletters, blogs, SaaS, and social accounts) targeting B2B executives. See how your business can benefit.

📈 International founder looking into US LLCs? Check out doola and their “Business in a Box” model. Suitable for both foreigners and US citizens and both for residents and non-residents.

📊 Into digital M&A? I work closely with Flippa’s marketplace. They offer a vast variety of online businesses for any buyer’s interest. Or if you’re ready for an exit, Flippa provides the tools to list your business and close the deal.

💼 Looking for investment opportunities? Check out SeedBlink.