#AskPeshev 167: Welcome to the Holiday Season!

#AskPeshev 167: The Holiday Whirlwind!

November 17, 2022

Approaching the holiday season here!Depending on whether you're in commerce or not, it's either getting ready for Christmas, or pedaling to the floor to make the most out of Black Friday, Cyber Monday, hot pre-Christmas deals (and whatever else comes in between).

The world of layoffs, the Fed raising interest rates continuously, hyperinflation, mortgage rates over 7%, and a lot more going crazy over the past few months.

How are you holding up? Curious to find out what your plans or fears are for 2023...

And incorporate that into content accordingly.Also - planning some weekly stats or recurring news to make your life easier.

Could be S&P moves back and forth, crypto charts, forex, general population updates... What would make an impact as an added KPI for you or your business?

Hit reply and let's connect. The pandemic has been quiet and distant - one of my 2023 resolutions apart from taking a step back and time to rejuvenate is reconnecting back with market leaders and conquering new challenges.(P.S. Among the featured stories is my interview for Retail Today on how to prepare websites for the holidays.)Mario

 Business Strategy  

Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability.

Branding today demands rigour, and responsible branding requires deeper stakeholder engagement that aligns to the business strategy.

Read more… Management 

In today’s hypercompetitive economy, enterprises are increasingly looking to transform their value propositions through strategies, people and resources and build those capabilities in the most sustainable way.

They are exploring innovative approaches to closing the gap between human capital strategy and execution to achieve business goals. One primary avenue impacting business outcomes is addressing the organization’s talent management strategy and processes.

Read more… Recruitment 

As flexible work becomes the new norm, 60% of companies with remote workers are using employee monitoring software (also referred to as “tattleware” or “bossware”) to track their employees' activity, while another 17% are considering it, according to a Digital.com survey.

One main reason employers give for implementing this software is to understand better how employees spend their time.

It’s a trend that represents what Microsoft Corp. chief executive Satya Nadella has termed “productivity paranoia” on the part of employers.

Read more… Marketing 

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately.

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C).

You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

Read more… Sales 

Pitching to B2B buyers has always taken nuance and skill. Now, it’s much more difficult thanks to virtual meetings.

Salespeople thrived and depended on relationships that involved in-person interactions, but the pandemic changed that, making Zoom a primary connection tool.

The problem is that talking to someone via a device dilutes valuable social cues.

Read more… Featured Stories of the Week 

This holiday season, consumers will likely spend more than $210 billion online, reflecting eCommerce's lasting appeal and power.

Collectively, shoppers are expected to increase spending by seven percent year-over-year, creating an urgent opportunity for retailers looking to boost profitability amidst rising inflation and other headwinds.

This year, the holiday shopping season is starting earlier than ever.

Pet projects, course projects, community projects, and internships. Engaging in or working on these activities can definitely help you land your first job—and, even entry-level positions at your dream company.

Holidays coming up soon! eCommerce businesses are getting ready to scale hard during the shopping season.

I discussed best practices around eCommerce in my interview for Retail Today - here's what you should prepare for.